January 11, 2013
This made me shiver in memory of the rather menacing The World-Eater by Robert Swindells. Sci-fi concept in a very realist story with very real issues.

This made me shiver in memory of the rather menacing The World-Eater by Robert Swindells. Sci-fi concept in a very realist story with very real issues.

(Source: ruudkool)

4:53pm  |   URL: http://tmblr.co/Z3B38ybVmWhs
Filed under: books images 
April 10, 2012
"They’re waiting to make you want things. Everything we’ve grown up with - the stories on the feed, the games, all of that - it’s all streamlining our personalities so we’re easier to sell to. I mean, they do these demographic studies that divide everyone up into a few personality types, and then you get ads based on what you’re supposedly like. They try to figure out who you are, and to make you conform to one of their types for easy marketing. It’s like a spiral: They keep making everything more basic so it will appeal to everyone. And gradually, everyone gets used to everything being basic, so we get less and less varied as people, more simple. So the corps make everything even simpler. And it goes on and on."

I’d forgotten how profound and moving

is until I read it again.

10:01am  |   URL: http://tmblr.co/Z3B38yJPrnCX
Filed under: books future 
December 31, 2011
Free Advertising Book Bonanza!

Real men do their Spring Cleaning in December. Realer men know that true cleaning is a letting go: re-evaluating what you need versus what you only needed, what could find a better life elsewhere. Toy Story taught us this much at least.

That’s why I took a load of clothes to the charity shop this morning. However, I don’t think they’ll find Predictably Irrational as saleable. So if any of the below interest you, tweet me and I’ll get them to you.

Predictably Irrational: one of the original behavioural economics books. It might be argued that BE never took off as a planning trend by the theories herein are bang-on correct and deserve a second look.
The Cluetrain Manifesto: the 95 Theses of social media, the original “everything you know is wrong” piece. Appropriately enough, reads like a huge blog post.
Hey Whipple, Squeeze This!: copywriters go misty-eyed over this down-home guide to writing good copy and having good ideas. As relevant today as its always been.
Brand Digital: old (well, two years) but very concrete guide to running a brand online, with nice but old examples. Think of it as a more client friendly Cluetrain.
Its Not How Good You Are…: a nice hit of inspiration. Read once, smile, pass it on.
A Simples Life: probably more important for the fact that it exists than anything else. But it’s funny, kinda.
APG Awards 07: like most Reislings, ‘07 was a good year. If you’re a Planner, learn how to plan. If you’re anyone else, learn how to tell business stories.
Gamestorming: here’s an understudied skill: how to run a good brainstorm. There’s a lot of bullshit out there, but this book is actually borne of testing rather than theory, and it works. If you don’t run brainstorms, it’ll teach you how best to behave in one. People will worship you.

Hit me at @jamescmitchell, get a book, get some learnin’.

2:07pm  |   URL: http://tmblr.co/Z3B38yE2vGXN
Filed under: books advertising 

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