"They’re waiting to make you want things. Everything we’ve grown up with - the stories on the feed, the games, all of that - it’s all streamlining our personalities so we’re easier to sell to. I mean, they do these demographic studies that divide everyone up into a few personality types, and then you get ads based on what you’re supposedly like. They try to figure out who you are, and to make you conform to one of their types for easy marketing. It’s like a spiral: They keep making everything more basic so it will appeal to everyone. And gradually, everyone gets used to everything being basic, so we get less and less varied as people, more simple. So the corps make everything even simpler. And it goes on and on."
I’d forgotten how profound and moving
is until I read it again.